Hoover's Online - SalesLinks Top 25, by Mentor Associates Sales Training

Hoover's, Inc. publishes business information for use by consumers and business professionals. They are the leading supplier of company information to consumers, reaching more than 6 million people each month.

The link name on the site	What it is	The value to salespeople	How you can use it to make your job better
Hoover's Companies A-Z	Free capsule reports on 14,000 companies	Critical information that can make or break a deal	Generate sales leads Research competitors Investigate industry companies
Company Profiles	Free samples of in-depth company reports available to members	Same as above, but more	Same as above
Advanced search	Create and sort a list of companies by industry, location, sales, or company type (for subscribers only)	Profiling Same as above	Same as above
Career Center	Company capsules from a job seeker's perspective Employer reports: the scoop, getting hired, survey says, things job seekers should know, departments now hiring, and message boards	Find out the positives and negatives of working for specific companies and insider secrets for landing jobs with them	Learn whether a particular company's culture is a good fit Where else can you find out that management is inept?

Hoover's Online Highlights

Hoover's Companies A-Z - Look up info while on the phone and the person on the other end will think you're brilliant
Sample Company Profiles - See the value subscribing adds above and beyond the free capsules—before you subscribe

Final Thoughts

The site map is a better place to get started than the home page. The site is divided into free and subscriber-only content. For a clear overview of this distinction, see the Member Benefits page. As you'll see, there are even more features for members than we've outlined above.