I work directly with the CEO & other company leadership to understand their major business challenges in the areas of improved sales and revenue generation results, and… I present and help them implement solutions that show them how to maximize their sales results.
They come to understand all challenges, issues & problems that are undermining or limiting revenue generation and growth in their companies, and I help fix them. Those fixes enable dramatic sales revenue growth.
I work one on one with all client interfacing people in an organization (sales, marketing, service) on both new business opportunities and client growth services (retainers & upsells) to existing customers.
I help the client facing team members understand their customers better. This enables the capability of greater value delivery and happy, satisfied, “delighted” clients who are meeting and exceeding sales goals.
Most company internal training suffers from a very big drawback. It is mostly generic and is not customized at a deep level with content that is meaningful for companies and their target prospects and customers. There are four areas of customization that are fundamental to this customization process: Buyers & Buying Influencers; Customer Needs & Issues; Consultative Questioning; and Essential Value Messaging. In my practice, I focus on deep customization in order to make all revenue generation training and strategy more meaningful and effective.
When well implemented, deep customization of content makes sales training (learning) much more valuable to both the seller and the buyer. When a seller speaks to the specifics of a need or issue, with a buyer whose role has been identified in the decision making process, with questions and messages that address the buyers situation, it builds authority and trust with the seller. And these are two of the most critical elements in a productive, valuable business relationship.
I conduct internal client services (aka Customer Service & Customer Success) training and workshops for clients. Subjects include: customer success measurement, value messaging; client communication and value delivery; and understanding major customer issues using my proprietary 4Is questioning; client profiles; and sales messaging for improved communication results.
Customized content and follow up implementation services that teach all client facing personnel in any company the best of the best in sales & services tips, tools, processes and techniques that are all designed to improve revenue generation results and increase overall performance and profitability in any client’s operation.
I teach clients the basis of all long term success in sales and marketing — client satisfaction and trust, or “delighting clients.” I teach my clients and ALL of their client facing personnel the greatest sales strategy in any company’s arsenal… how to use all if the people and tools at their disposal to maximize their client’s sales results. I call this customer philosophy “Sell-Through 360” and it works.
They practice the same strategy that I practice with my own clients. I teach them how to deliver maximum value & ROI to their clients that asks because for and demands higher retainers and maximum upsells it is a logical outcome of.
