Why is the concept of value so important to you as a Hubspot agency or client?
What does the word and the concept of VALUE really mean to you? And why is it the most powerful word in the English language when it comes to sales and business success? So powerful that it can revolutionize the way that you do business and double or triple your sales results with customers.
What do we mean by value?
In terms of what you do for your customers, don’t think of VALUE in the abstract, but rather in terms of “growing sales revenue and creating better customer experiences” for clients through the services that you deliver.
We mean giving them “their money’s worth” and getting “your money’s worth,” because VALUE (growing sales revenue and creating better customer experiences) is a two way street.
From your own perspective with customers, we mean that every bone in your bodies is dedicated and committed to planning and executing programs with them that measurably and without question DELIVER VALUE (growing sales revenue and creating better customer experiences) to them.
It means that when you think about customers and VALUE (growing sales revenue and creating better customer experiences) you don’t think about how you can “sell value” but in terms of “Can you deliver VALUE” (growing sales revenue and creating better customer experiences)? Once you are convinced that you can, it’s really just a matter of communicating that to them with such clarity that they understand it and are willing to do what they need to do to execute what we tell them to do to materialize that VALUE (growing sales revenue and creating better customer experiences).
Important concepts for you to stamp into your DNA about VALUE.
- Any time anyone tells you that you are too expensive or that they cannot afford your services, it is because they have not seen or understood the VALUE (growing sales revenue and creating better customer experiences) of what you have tried to communicate. It is the same reason that people cancel retainer services with you when they do that.
- Don’t blame them. It’s your job to learn how to understand them better and communicate with them better so that your VALUE (growing sales revenue and creating better customer experiences) is crystal clear in their minds.
- Once you understand how to uncover customers’ needs and issues and communicate solutions to them that are loaded with VALUE (growing sales revenue and creating better customer experiences), your work becomes easy and a delight. You become a VALUE (growing sales revenue and creating better customer experiences) missionary.
- You will literally blow it through the roof at your agency or company as soon as you understand and begin to live and breathe the philosophy of delivering VALUE (growing sales revenue and creating better customer experiences) to your customers and actually put that belief into practice.
Your Commitment
Commit to becoming a VALUE (growing sales revenue and creating better customer experiences) missionary. Learn and practice the delivery of value at your company in everything you do, ___________________________________________________________________________.
Consequences of Not Providing or Communicating VALUE
Life is so much more difficult when you don’t live and breathe VALUE (growing sales revenue and creating better customer experiences).
Until next time, remember to BE GOOD to everyone, and be of amazing VALUE to your customers and everyone else you deal with in your business. Enjoy great success marketing AND selling and have some fun along the way. It makes things so much easier.
