Learn how top-performing SDRs, BDRs, AEs and Sales Managers are using the 80/20 principle to close faster, follow up less, and earn more—with just 20% of the effort
Ever notice how the top-performing sales reps in your organization seem to close deals like magic? They’re not sending 8 follow-up emails. They’re not chasing prospects for weeks. And they’re certainly not begging for decisions.
Instead, they’re having ONE powerful conversation that leads to a clear “yes” or “no” — usually a “yes” — while everyone else is stuck in follow-up limbo.
The difference isn’t talent, luck, or even experience. It’s a systematic approach to controlling the sales conversation from the first minute to the decisive moment. And very few sales professionals ever learn it.
My name is [Your Name], and after [X years] helping B2B tech companies optimize their sales processes, I’ve discovered something disturbing: Most sales reps are taught to work harder, not smarter. They’re pushed to make more calls, send more emails, and book more meetings — without ever learning how to make those conversations count.
That’s why I’ve documented the exact system that the top 20% of sales performers use to generate 80% of their results — with a fraction of the effort.
Most sales pros spend 80% of their time on deals that never had a chance. You’re stuck in follow-up limbo.
Your demo-to-close rate is a fraction of what the top performers achieve. Same product, drastically different results.
Without proper positioning and framing, you’re constantly fighting objections and pressure to discount.
Let’s be honest: your calendar is probably filled with prospects who seemed interested but never made a decision. You’ve mastered the art of the “just checking in” email. And your CRM is a graveyard of deals marked “closed-lost” or perpetually stuck in “negotiation.”
It’s frustrating. It’s demoralizing. And it’s completely unnecessary.
The problem isn’t you. The problem is the outdated sales approach you’ve been taught:
● Book a discovery call
● Send a proposal
● Follow up endlessly
● Hope for the best
● Repeat until exhausted
This approach treats closing as an event that happens sometime in the future, instead of engineering it from the first conversation.
Meanwhile, the top 20% of sales professionals are quietly using a different playbook—one that leverages psychological principles, precise questioning, and strategic framing to guide prospects to a decision in a single call.
This isn’t about being pushy or aggressive. It’s about understanding the 80/20 principle in sales: small, strategic shifts in how you control the conversation that deliver massive improvements in results.
80/20 B2B Selling is not just another book filled with vague advice and motivational fluff. It’s a tactical playbook for engineering sales conversations that convert—especially the all-important “one-call close.”
Inside, you’ll discover the exact frameworks, scripts, and psychological triggers that top-performing tech sales professionals use to:
This system works whether you’re an SDR booking meetings, a BDR generating pipeline, an AE closing complex deals, or a Sales Manager leading a team. It’s based on proven principles of human psychology and thousands of real sales conversations across the B2B tech landscape.
ONE-CALL CLOSE MASTERY Master the ability to qualify, present, handle objections, and close a sale within a single interaction. You’ll learn the exact framework used by elite sales professionals to control conversation flow, set proper expectations, and create urgency that drives immediate decisions.
PSYCHOLOGICAL FRAMING & POSITIONING Establish yourself as a trusted authority rather than a needy seller. You’ll discover how to strategically use psychological principles like authority, scarcity, and social proof to shape how prospects perceive you and your offering from the very first interaction.
OBJECTION HANDLING WITH EMPATHY + AUTHORITY Transform objections from obstacles into opportunities. Learn the balanced approach of empathetic listening and authoritative reframing to build trust while confidently guiding prospects through their concerns—without sounding defensive or desperate.
The complete 80/20 B2B Selling system contains over a decade of hard-won sales wisdom, distilled into actionable frameworks that you can implement immediately. The strategies inside are currently being used by sales teams charging thousands for training and consulting.
But you won’t pay thousands. You won’t even pay hundreds.
For just $67, you get the complete 80/20 B2B Selling system, including all 12 chapters, scripts, frameworks, and examples.
If you don’t close more deals, in less time, within 30 days of applying these strategies—simply email us for a complete refund. No questions asked. No hoops to jump through. You risk nothing.
While the examples are primarily from tech sales environments, the principles and frameworks work across all B2B selling situations. The psychological triggers and conversation structures are universal.
Actually, new sales professionals often see the fastest results because they haven’t developed bad habits yet. The book provides clear scripts and frameworks you can implement immediately, regardless of experience level.
Many readers report improvements in their very next sales conversation. The qualification framework and objection handling techniques can be implemented immediately. Most see significant improvements in close rates within 2-4 weeks of consistent application.
No. These are professional sales skills that make you more effective without changing your company’s sales process. In fact, many readers report that their managers ask them to train colleagues after seeing their improved results.
Absolutely not. The 80/20 approach is about efficiency and effectiveness, not manipulation. You’ll learn to quickly identify good-fit prospects, have more meaningful conversations, and guide them to decisions that truly serve their needs. Good sales is good service.
Most sales books offer vague advice or outdated techniques. 80/20 B2B Selling gives you specific scripts, frameworks, and psychological triggers you can implement immediately. It’s focused on high-leverage techniques that deliver outsized results with minimal effort.
Sell more, grind less, and use a system that works
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