Marketplace 1 to 1 - SalesLinks Top 25, by Mentor Associates Sales Training

One-to-one marketing means treating customers differently according to their specific needs and building long-term relationships with them. Don Peppers and Martha Rogers have put together a site full of information and tools for putting 1 to 1 to work in a variety of situations that will be of great value to salespeople with their customers.

The link name on the site	What it is	The value to salespeople	How you can use it to make your job better
Four Steps To Implementing 1to1	The steps individuals or companies must go through to practice one-to-one relationships	Excellent customer selling models Examples to emulate	To understand & practice the principles that build sales Self training Peer training
60 Second Overviews	Sound bites on most important aspects of 1 to 1	Digestible snapshots that are easy to understand and learn	To communicate & educate peers & customers
Success Stories	Examples of 1 to 1 marketing in action	Learn by example Avoid trial & error Modeling Inspiration	Evangelizing Learning & teaching Self education
Articles	Weekly e-zine back issues	Deep resources for study and education	Research Training

Marketplace 1 to 1 Highlights

Four Step Implementation and 60 Second Overviews - Simple and easy to use language. Great sales communication.
Technologies - Implementation tools to eliminate invention and experimentation.

Final Thoughts

This is the future of selling, folks..., where distinctions between marketing, sales, and customer service merge in two words called customer satisfaction. Get with it or you're a dinosaur in Century 21.